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X TO ICON is about valuing and encouraging everyone's story. We think that every person has a different one to tell, and we're enthusiastic about helping people share their stories with others.

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The Diamond in The Rough Fleece Tracksuit project features a green jewel, some with their own unique shape, symbolizing the recognition of each individual's one-of-a-kind life journey and that journey's value. The diamond in the rough, the iconized acknowledgment to the story that you wear and carry, everyday.